2023 Branding

In 2023 I was brought into Athlone Town AFC to develop and refine the club’s visual identity across all digital platforms. The graphics displayed here represent the social media assets used during matches and throughout the season, including fixtures, live-match updates, results, and other media created specifically for the club’s online presence.

My focus in 2023 was establishing a clear and consistent visual style that elevated the professionalism of the club’s output. I introduced sharper layouts, stronger hierarchy, and a more cohesive approach to colour and typography. This season laid the foundation for the branding direction that continued to develop in 2024 and 2025.