2025 Branding

The 2025 season was the point where my design style for Athlone Town AFC became fully defined. The graphics shown here represent the social media assets used throughout the year, including matchday visuals, live updates, results, and other digital media created for the club’s online platforms.

In 2025 I pushed the brand toward a sharper, more modern, film-influenced identity. The visuals leaned into clean structure, strong hierarchy, and a cinematic feel with minimal grain, mirroring the standard seen in top Premier League media. Player photography played a larger role, supported by controlled lighting, deeper tones, and a more deliberate use of colour. This gave the matchday output a polished and atmospheric look that stood out across social media.

The design system for 2025 was built for consistency and speed, allowing graphics to be updated quickly during matches while maintaining a professional finish. It was the strongest and most developed version of the Athlone Town visual identity I created, reflecting both the club’s ambition and my own progression as a designer.