2024 Branding

In 2024 I continued to develop and strengthen Athlone Town AFC’s visual identity, building on the foundation set the previous year. The graphics shown here include the social media assets used throughout the season, covering matchday content, live updates, results, and wider club media.

The goal for 2024 was to refine the system into something sharper, more consistent, and more modern. I introduced improved layout structures, updated typography choices, and a more defined colour approach that helped the club’s content stand out across platforms. The visuals carried a clearer hierarchy and a stronger sense of atmosphere, giving supporters a more engaging and polished matchday experience.

This season marked a noticeable step forward in the club’s online presentation, with a more unified and recognisable identity that reflected Athlone Town’s ambition and professionalism.